Dear Friend,

Let’s clink our glasses together and finally agree.

If you are going to write a great sales letter that makes people stop in their tracks and say, “Wow! I want that!”…

… there are some compulsory floor exercises you must follow.

1. You need to grab your reader by the throat.

(Direct response is an interruptive form of advertising. Why should your prospect stop making love to their spouse… their neighbor… their favorite concubine… and pay attention to you?)

2. You need to build a one-to-one relationship with a qualified buyer.

(Woah, Soldier! If you don’t leave, my husband is going to… wait… come into the light… you’re cuter than I thought. )

3. You need to slide your Unique Selling Proposition under your prospect’s nose using language that gets them to nod their heads with familiarity.

(Right, mate, why is your bloody pub about cuttle fish better … Read More

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