Any car enthusiast worth their salt will know the Alfa Romeo brand, but do you know how they got to be one of the world’s most important car manufacturers? Founded one hundred years ago in Milan, the Alfa Romeo brand has recently celebrated its centenary on June 24th 2010. It all began in 1906 when the French car firm Alexandre Darracq decided to join forces with Italian investors and create the Societa Anonima Italiana Darraca (SAID), the roots of the famous brand. Initially the company planned to manufacture their vehicles in Naples, but the site was changed to Milan and a factory was established there instead. A new company began as an offshoot of the business and the manufacturers created the Anonima Lombarda Fabbrica Automobili, which would become known as A.L.F.A. The 24 HP was the first break out into the market, designed by Giuseppe Merosi.
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