Marketing is not only limited to selling or promoting a product or service. Nowadays, the political world makes use of the power of marketing mainly to gain an advantage against their opponents. Political marketing, or politicking as it has been informally coined, is a common worldwide practice that influences the people to choose a candidate. It puts a person in a desirable position, like how marketers highlight a product or service’s good points.
Political marketing is a way to make the public aware of a party or candidate’s ideology or stance on certain issues. It helps make the public be at ease with a group, allowing them to earn their trust and satisfy their political needs. It is a medium for understanding what the public wants the parties to stand for or to act upon. It puts them in a favorable position, avoiding risks and issues that can destroy the … Read More