Techniques Used By An Advertising Agency In Modern Times

In the modern world, with the rapid growth in technology, brands, lifestyle, etc., it is very important to sell and promote the products and services of your business effectively. The traditional methods of television, radio and newspaper are just not enough, anymore. The creative minds of modern day advertisers have to be quick, smart and efficient. They have created new ways and have gone above and beyond the old traditional ways. These days, any advertising agency provides all the services and uses specialized techniques, to promote your brand adequately.

Some of the latest techniques used by these advertisers are as follows:

Consumer Advertising – This technique is informative as well as persuasive in nature. It is used by a full service advertising agency, to advertise the FMCG (Fast moving consumer goods). This technique is used in every medium like T.V., radio, newspaper, internet, etc. Consumer ads are done to pull in the customers who buy products like soaps, shampoos, biscuits etc., on a regular basis.

Industrial Advertising – The manufactures and distributors of industrial products demand for this technique to target industrial buyers. Products like plant and machinery, fabricated machine parts, raw materials, etc., can be promoted. Industrial advertisements are seen on trade publications, and attracts factory owners and businessmen, on a large scale.

Financial Advertising – This technique is used by the financial industry to advertise financial products like bank loans, mutual funds, shares, etc. These type of advertisements are seen in newspapers, magazines, theaters, and now-a-days, outdoor advertising is also used. Financial advertisements are not only issued by the advertisers, but also by the banks. This type of advertising educates the audience on any financial matters.

Political Advertising – This technique is used by politicians to gain votes. It is specially done on mass media, and generally targets the common man. It is a new trend of gaining votes by the political parties. The demand for this political advertisements are high, especially around the time of elections. This technique is a challenge to agencies, as they have to think of an ad campaign carefully, keeping in mind the sentiments of the people of that area.

These are the various techniques in which the product is advertised by any creative ad agency. There are many other techniques to advertise products, according to the category that they belong to, like lifestyle, B2B, classifieds, retails, etc. These techniques are used in the present competitive markets to target the appropriate audience and increase the sales of products and services for your business.…

How to Spot Every Issue on a Law School Exam

For purposes of writing a legal exam, issues are anything that a professor may give you points for noticing or discussing. Generally, unless the question asks only about specific issues, you should discuss all applicable legal theories, claims, causes of action and defenses assertible by or against any and all parties or potential parties. In addition to the subjects of the hypothetical and other obvious parties, be alert for less-obvious parties like the following: the manufacturer of a product that caused an injury; the “innocent bystander” who ostensibly suffered no injury or has no liability; the owner of land where an injury occurs; the government agency responsible for doing an act or protecting obvious parties; and any individual or entity who at any time might have exercised some control or authority over a person, place, thing or policy which has caused an injury.

There are five important things to remember when spotting issues.

First, read the question! Before reading the body of the hypothetical, read the question or questions following it. Some academics call this the “call of the question.” You may find an open-ended question such as “Discuss the parties’ rights and liabilities,” a more narrow question focused on particular parties such as “Discuss A’s rights against B,” or an extremely narrow question focused on only one issue such as “Was there consideration for A’s promise?”

Now that you know the question(s), read the hypothetical with each question in mind. Obviously, you don’t want to reread or scrutinize a hypothetical more often than is necessary. If a question asks only for A’s rights against B, don’t waste time thinking about A’s rights against other parties.

Your first read of a hypothetical should be just a quick scan to get a general understanding of the facts and the chronology. The second time you read it, spot issues and note them in the margin. As you go through the hypothetical, circle dates, transactions, terms and parties that suggest issues or elements of legal rules. Mark up the hypothetical to your heart’s content – your professor’s not going to see it, and any notations you make will facilitate your outlining process. Finally, read the hypothetical a third time, making absolutely certain you are familiar with all relevant facts and have noted every conceivable issue.

Second, think like a lawyer. Adopt an attitude that is at once aggressive, objective and creative. Remember that in many cases, the only thing distinguishing a superior answer from a mediocre answer is that the superior answer discusses more issues. Analyze the facts from every perspective, putting yourself in the shoes of each party’s lawyer in turn. Imagine that real clients are involved, and that they want to win! Muster every argument which each party could advance in its favor.

Also, think about the objectives of the parties. What does each party want, and what will he, she or it have to establish to get it? For example, in the sample contracts exam on page 81, Mary’s objective …

Equity of Redemption and Law of Mortgages

Mortgages provide for the repayment of the loan on a specified date. The effect of failure to redeem on the due date meant that the legal right of the mortgagor to extinguish the mortgagee’s rights had gone forever, and in addition, the mortgagee could sue for repayment of the loan. This did not appeal to equity, therefore the courts evolved a rule that the mortgagor could redeem the mortgage by paying back the mortgage debt and all interest on it at any time before the mortgagee sold or foreclosed. This has had a major impact on new home owners versus the frequency of Jamaica home rentals.

This right of the mortgagor to redeem after the due date is his equitable right to redeem. But from the start of the mortgage, the mortgagor has been possessed of a species of equitable interest known as the equity of redemption.

This interest is a bundle of equitable rights, including the equitable right to redeem.

Law of mortgages

A mortgage is a form of security for the repayment of money lent. Mortgagor (Borrower) is the party who conveys the property by way of security. Mortgagee is the lender who obtains an interest in the property. The importance of the mortgage is that if the borrower fails to repay the mortgage debt, the lender has the powers under the mortgage, of realizing the value of the mortgaged property and repaying himself out of the proceeds.

Equity of Redemption – suppose a house worth $100,000 was mortgaged to secure a loan of 25,000. Obviously, the mortgagor still has asset worth $75,000. This is an equitable estate – the equity of redemption. Without paying off the mortgage, the borrower can sell, lease or devise his interest. This is in fact transferring the equity of redemption. He can also mortgage it, so that there may be a number of mortgages affecting the property.

The mortgagor has two rights to redeem his property:

1) The contractual right on the date specified in the deed, and,

2) The equitable right to redeem, on payment of principal of the loan, the accrued interest along with fees and loan costs, and establishing proper notice to the mortgagee. This does not take effect until and unless the contractual right (the mortgagors prerogative) to redeem, on the date fixed in the mortgage has passed. This process of curtailing the equitable right to redeem and so leaving the mortgagee with a fee simple is known as foreclosure.

Foreclosure

A foreclosure puts an end to the equitable right to redeem and so destroys the equity of redemption. It therefore follows that the right to foreclosure cannot arise until the legal date for redemption has passed; for only then does the equitable right – which is the victim in a foreclosure action – arise. An action may apparently commence immediately the legal date has passed, but in practice however, an action for foreclosure is not usually begun except after such default as might justify a sale. While …

Hidden Jobs in Indian Government

The young graduates of India have ample opportunities regarding their career. They have the choice to work in public sector, private sector or start their own business. The prospering economy of India paves way for easy employment with luxurious pay, as soon the youngsters finish a degree or a diploma.

There are thousands of HR companies and consultancies guiding such young people looking for people in the private sector. However, proper websites and organizations assisting youngsters looking for government jobs in the state or central government firms are rare. There are so many government jobs in India waiting to hire potential employees. The rural graduates, who cannot cope up with the high standards of IT companies can very well prove their worth in such jobs. Here is a list of a few such jobs.

Railway Jobs: The Indian Railway is one of the largest railways in the world. Nearly 1.5 million employees work in the railway department. The Indian railway keeps recruiting more and more people to fill the vacancies created by the retiring employees. Railway jobs are the best choice for youngsters with service mentality and good interpersonal skills.

Jobs in the Medical Sector: Most youngsters do not know much about the medical sector government jobs. This sector appoints numerous nurses, microbiologists, technicians handling medical equipment’s, admin personnel, lab technicians and helpers in addition to doctors. Youngsters with various engineering and management degrees can look for jobs in the government medical sector. There is a wide gap between the required number of technical assistants and the available qualified people in this field.

Tourism Department Jobs: The Indian Tourism department manages many hotels, lodges and ample offices. There are abundant career opportunities for young people with multi-lingual skills, history and tourism degrees. It is one of the less explored fields in the Indian government job search.

Government Jobs in the Mining Sector: The Mining sector offer lucrative jobs with high challenges for fresh engineers and technology degree holders. Finding a job in a mining company like Hindustan Zinc Limited is considered is very easy. Mining companies operate in hi-tech townships equivalent to Special Economic Zones, promising a posh lifestyle.

Department of Atomic Energy Jobs: Many trainee jobs, research oriented jobs and technical assistant jobs are available in the department of atomic energy. There are very few students opting to select nuclear engineering in the mainstream colleges. So, there are lots of chances for the nuclear engineering degree holders to get government jobs easily.

Explore these less known fields in the Indian government to land in well-paid jobs with very little competition.…

The Barriers to Effective Communication

D.E. McFarland has defined Communication as the process of meaningful interaction among human beings. More specifically, it is the process by which meanings are perceived and understandings are reached among human being. But there may be some faults /barriers in the communication system that prevents the message from reaching the receiver, these barriers are as follows:-

1. Language Barrier; – Different languages, vocabulary, accent, dialect represents a national/ regional barriers. Semantic gaps are words having similar pronunciation but multiple meanings like- round; badly expressed message, wrong interpretation and unqualified assumptions. The use of difficult or inappropriate words/ poorly explained or misunderstood messages can result in confusion.

2. Cultural Barriers: – Age, education, gender, social status, economic position, cultural background, temperament, health, beauty, popularity, religion, political belief, ethics, values, motives, assumptions, aspirations, rules/regulations, standards, priorities can separate one person from another and create a barrier.

3. Individual Barrier: – It may be a result of an individual’s perceptual and personal discomfort. Even when two persons have experienced the same event their mental perception may/may not be identical which acts as a barrier. Style, selective perception, halo effect, poor attention and retention, defensiveness, close mindedness, insufficient filtration are the Individual or Psychological barrier.

4. Organizational Barrier: – It includes Poor Organization’s culture, climate, stringent rules, regulations, status, relationship, complexity, inadequate facilities/ opportunities of growth and improvement; whereas; the nature of the internal and external environment like large working areas physically separated from others, poor lightening, staff shortage, outdated equipments and background noise are Physical Organizational Barrier.

5. Interpersonal Barrier: – Barriers from Employers are :- Lack of Trust in employees; Lack of Knowledge of non-verbal clues like facial expression, body language, gestures, postures, eye contact; different experiences; shortage of time for employees; no consideration for employee needs; wish to capture authority; fear of losing power of control; bypassing and informational overloading, while Barriers from Employees includes Lack of Motivation, lack of co-operation, trust, fear of penalty and poor relationship with the employer.

6. Attitudinal Barrier: – It comes about as a result of problems with staff in the organisation. Limitation in physical and mental ability, intelligence, understanding, pre-conceived notions, and distrusted source divides the attention and create a mechanical barrier which affects the attitude and opinion.

7. Channel Barrier: – If the length of the communication is long, or the medium selected is inappropriate, the communication might break up; it can also be a result of the inter-personal conflicts between the sender and receiver; lack of interest to communicate; information sharing or access problems which can hamper the channel and affect the clarity, accuracy and effectiveness.

To communicate effectively one need to overcome these barriers. Working on breaking the barrier is a broad-brush activity and here are certain measures.

DO’S FOR BREAKING THE BARRIER:

– Allow employees access to resources, self expression and idea generation.

– Express your expectations to others.

– Use less of absolute words such as “never”, “always”, “forever”, etc.

– Be a good, attentive and active listener.

– …

Building Your Business – Are Politics and Peacemaking Mutually Exclusive?

It is easy to assume that all politics and peacemaking can be mutually exclusive. The truth is that there are many situations that in order to keep the peace, politics may be involved or even get in the way. Where there is a dispute of uncommon interests, whether it is to gain control, power or leadership that is politics. God teachers us on how "we should be" if we are to be His children. As human beings created by God we are asked to be images of the Father. In doing so, we bring peace to ourselves and to others.

In many organizations, there are internal conflicts, and even key leaders begin to make their case and use policies in what they hope may either bring the peace or put an end to what they believe is disabling their peace. Vice Presidents will threaten other departments by flexing their control should those departments not do as they are told. When we discuss politics, we discuss the policies and processes that are brought up for debt. These same policies dictate the path towards peacemaking as a societal whole. But it is also important to remember that it also brings about additional conflict within the groups and hence another opportunity for peacemaking. Take a look at what took place in Ireland in 1997.

"In August of 1997, less than a month after the second cease-fire took hold in Northern Ireland, thousands of Presbyterian pastors and lay leaders gathered in Belfast to make a, historic public provision to peace between Protestants and Roman Catholics.

Michael Cassidy, a South African evangelical influential in producing open elections and the end to apartheid in South Africa, challenged them to a new level of personal responsibility for bringing about reconciliation and tolerance. At his invitation, nearly two-thirds of the 3,000 in the audience stand up to signal their commitment to peacemaking. Earlier this year, the Anglican Church of Ireland took similar steps when its general synod voted to condemn the presence of sectarian views within their conviction and to conduct an inquiry to determine how the problem is "(Morgan, 1997).

Without politics they would not have taken the additional steps to really determine what the problem was and rededicate themselves towards peace. But there are other examples where politics and peace are not mutually exclusive. Take the military for example. Our leaders wage war on other countries that have different political views than ours. We are sent to war using force. And only as the victor can we then define what we believe peace to be. Whose war were we fighting? Whose definition of peace were we attaining? Ours, the people, another nations? …

Increasing Crime and Society

Today’s newspapers are flooded with day light robbery cases, theft, murders etc. which are rampant everywhere. Nobody is sure about his safety as the criminals are always ready to snatch our lives just for a little amount of money. There are many cases where the hardcore criminals commit heinous crimes and put lives of common people in danger. Apparently there is a great decline in social order in today’s life. Newspapers, media reports and TV channels are full of crime reports these days as there has become a great increase in crime as compared to the past. Fear of horror shakes us deep down into our nerves and this leads us to have a serious thought over the uncontrollable series of crimes taking place in all directions around us.

Acts of crime are detrimental to the society as there is a section of depressed souls who turn into criminals and tread on the wrong path never to return. They take it as a short route to prosperity and merry-making by amassing adequate money to fulfil their desires. Unlimited forms of crimes are prevalent in the society such as extortion, kidnapping, murder, abduction,property crimes, cyber crimes, human trafficking etc. However money is the sole motive behind majority of all these crimes. There is another form of crime which is directly related to women such as sexual assault against women, rapes, eve teasing etc at public places.

It is a fact that people with criminal intentions don’t hesitate in committing crimes like stealing bikes, mobiles etc. as they have no aim in their lives and want to fulfil their desires through illegal means. Mismanagement in the field of education gives rise to unemployment and indecisive state of mind of today’s youth. In lack of proper guidance for better vocational education, a young mind is totally frustrated and continue getting higher education aimlessly. Surprisingly, in most of the cases, the educated youngsters get involved in criminal acts as they need extra pocket-money and they are bound to pursue undesirable aspirations resulting in the inclination towards making money through unfair means. Habit of taking drugs can also result in diverting the people towards criminal acts as they fail to identify between right or wrong. Moreover, poor financial conditions, over-population and inadequate moral values can also lead an individual to commit petty and heinous crimes.

Punitive measures such as imprisonment and financial penalties should be enforced strictly by the concerned agencies. People in general should come forward to support the new order and make sure to obey the new legal order so that society may be a place to live with dignity. The police should have to be more vigilant in enforcing the law effectively. Plus, surveillance cameras should be installed at crowded public places, restaurants, railway stations, airports, shopping Malls etc. So,it should be an accountability of people/authorities/concerned agencies to curb crime and improve the social conditions to make a crime-free environment to live in.…

Tourism and Terrorism

Tourism is a relatively new phenomenon in the history of mankind. It appeared as such in the 19th century, when many people began to travel for pleasure and entertainment. From that moment on it has played a major role in the public life. It became possible for a lot of people to travel abroad and to get acquainted with other countries. But since then a certain negative aspects of social life have hindered the development of Tourism. One of them is terrorism. Tourism and terrorism can’t coexist in one place at the same time. On the contrary, countries where mass terrorist acts occur are not visited by many tourists and their tourist industry is in recession. A typical example in this relation is Israel. The country lies on the Mediterranean coast and has a very pleasant climatic conditions for mass recreational and cultural tourism(there are many historical sites and monuments), but the constant political tension and instability,the numerous suicidal attacks on public buildings, murders etc repel tourists. In their minds the name ‘Israel’ always will be associated with these things. Feeling threatened to loose their lives they will avoid this destination or visit it rarely. Similar example are the countries in Norther n Africa where a strong Islamic fundamentalism exists. Terrorism has a strong negative impact even in countries where there is a stable political system and strong traditions in the field of democracy. The collapse of the two twin towers in USA at 11th September 2001 was a major hit for the economy of USA and its tourism. The fear of more terrorist strikes caused many tourists,who intended to visit USA to cancel their trips. That reflected and enhanced the effect of the economic slump, which followed.

Statistical research reveals,that tourists react very sensitively to such calamities when making their choice of a tourist destination. A single terrorist attack can have a strong influence in a tourist spot or a whole tourist country. Where terrorist actions take lives of tourists the recovery of tourism is very difficult. . In Spain the renewed terrorist activity of the Basque separatists,deviated many tourists to the neighbouring destinations. The freedom of movement and restricted visa limitations for tourist travelers make it easy for terrorists disguised as tourists,to penetrate in a a certain tourist spot. A fresh example of that kind of terrorism is Egypt. Two years ago a bus full of tourists visiting the Pyramids was blown up by suicide terrorists,which merged with the crowd. As a result of that the tourism demand for Egypt dropped dramatically and the whole image of the country as a tourist destination was ruined. All these examples come to show how destructive the international terrorism may be not only for tourism but the whole economy and reputation of the country on the international stage.

That is why an international cooperation in the field of politics is needed to offset the negative consequences and if possible to prevent any future terrorist acts. The war against terror demands collective …

Look Into a Person’s History With a Background Check!

Getting all the personal details about a person by performing a background check has become very common. With so much crime rate, it has become essential to see what kind of a person you are dealing with, either personally or professionally.

Strangers are hard to trust and when employers receive applications, they now know that many of the details provided by them in the resumes and applications may not be correct. Even when hiring a nanny for the baby or a baby sitter or even a driver for the family, it becomes essential to have someone trustworthy. A background check can give you the insight you need about a person. If you find that the person has a criminal record for sex offences, you know you are never ever going to hire such a person.

A background check helps you keep yourself, your business and family safe at all times.

Since the government maintains public records on each and every person, performing a check is possible by visiting the government agencies. However, this is a time consuming task. You can do it more efficiently by visiting a good and reputed online background check service.

Using an online service, you can retrieve any type of information instantly, without having to get up from your chair. They may charge a small fee, but it is certainly worth it because you are assured that you are getting the most accurate records.

For more information about this article try to visit the Background Check…

Accounting for Government Contracts – Fringe, Overhead and G&A

If you are planning to have the U.S. Government as a client, you will need to have your accounting systems set up so you can handle their accounting requirements. Regardless of whether you are engaging in a plain vanilla contract or an SBIR grant, you will be required to negotiate fringe benefit rates, overhead rates, and general and administrative rates.

Fringe benefits rates include

  • Compensated Absences, such as Vacation, Holidays, and Sick Leave;
  • Medical Programs, such as Health and Dental Insurance;
  • Retirement, such as the Defined Contribution Portion of your Retirement Plan and Plan Service Fees;
  • Long-term Disability Coverage;
  • Worker’s Compensation Coverage; and
  • Employee Wellness, such as Fitness Club Membership and Other Wellness Programs

Overhead covers direct and indirect support of the employees whose time is being billed to the Government. This includes items like

  • Rent (only for the space that those employees use);
  • Depreciation of their furniture and equipment;
  • Utilities (based on the space allotment for those employees); and
  • Supplies that these employees share, such as office supplies.

General and administration covers other costs that are necessary for the company to perform in this contract, including:

  • Management (and their associated fringe, direct, and indirect costs)
  • Legal costs
  • State and Federal taxes
  • Marketing to the Government costs
  • Accounting

Note, however, that they have extensive regulations covering was is not considered an allowable cost (see the FAR section 31.205 – Selected Costs [http://farsite.hill.af.mil/reghtml/regs/far2afmcfars/fardfars/far/31.htm#P268_51249] to get a specific description as to what is allowable and what is not.

Once you have negotiated these rates, you will be required to back them up yearly using an indirect cost model to show that you are matching your negotiated rates. This model is subject to audit.

Although you can figure out what needs to go into these calculations, it will take a long time to read all the regulations. If you believe that you want to win Government contracts, you must think ahead or hire a consultant to assist you with the process.…