The Impact of Advertising on Society

The impact of the advertising company on the society at large has been enormous. Unprecedented sales have been made the world over by listing products and services on TV. The American society belongs to the Television age that loves to just sit and watch all sorts of things on television.

In a world that’s increasingly becoming one small global village, companies cannot help but take advantage of the various mediums created to advertise their goods and services.

Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising.

Show a product over and over again as extremely good for acne, coupled with dazzling pictures of women with clear and bright skin and you will notice the increased demand for the product in the coming weeks and months. The art of advertising has often been criticized by its detractors as a form of deceptive propaganda.

Critics has accused advertising companies of falsely using the power of sound and visual to convince unsuspecting buyers to purchase products that don’t offer what they promise. However you look at this, this is business and companies will use any market strategy that is available to them to sell their product.

Why then do advertising companies spend millions of dollar on marketing their products and services to prospective buyers? The answer is not farfetched! People all over the world want to see results. People need to be convinced all the time that they are actually paying for a good or service that works.

If it’s a cleaning product, people want to visualize the results this product will produce and if it’s a meal they also want to see it cooked and served. There’s power in visualization. It triggers off the imagination which in turn helps to convince the mind.

For some reason, People who watch most commercials on televisions never stop to think for once that this could be all make-believe. As soon as they see a commercial, they begin to actually dream of acquiring the actual product. That’s the power of advertising that has been utilized by some good companies to sell their products and also been used as a medium by some other companies to actually take advantage of potential buyers.

Television commercial/advertising has been in the forefront of the creative industry for over two decades now. The number of advertising companies that have sprang up during this time cannot be numbered.

Needless to say that advertising companies now form a major part of the development economy of many nations. They have created numerous forms of employment for artists, computer scientist, graphic artists, public relations personnel, modelling agencies and models to mention but a few.

Almost all listed fortune 500 companies owe a part of their success to their utilization of efficient advertising companies. In this regards, there are various types of …

US President and Congress: Conflicts and Controversies

Although the president of the United States is called in the world’s media “the world’s most powerful man”, this is not something to happen in America. According to the constitution and the separation of the Legislative and the Executive branches, they are literally two separate bodies. The American form of government was founded on the key principle of checks and balances. By separating powers between the president and Congress, the founding fathers hoped that each would control and check the power of the other. However, there has always been a kind of conflict between these two US powers. This piece of writing seeks to find the main sources of these conflicts using historical cases of US president and Congress conflicts.

One of the most important conflicts between the US President and the Congress is when a war happened. If we think of the Korean War and go back to the historical reports and documents, we can easily get that the declaration of war on the North Korea was not permitted by the US Congress. According to the US Constitution the president can declare war on a country as Commander-in-Chief but before sending troops the Congress must approve it. In 1950, President Harry Truman saw communist North Korea’s invasion of South Korea as a threat to the US but it was not a congressional vote that brought the U.S. into the Korean War. It was a United Nations resolution that condemned North Korea’s invasion of South Korea. This is what President Truman used in his decision to send troops to Korea. In this case the Congress not only exercised its power to declare war, but also it did not vote for the president’s decision to declare war on North Korea.

In another part of the American history, when Richard Nixon became the president of the United States he said that the North Vietnam was using neighboring Cambodia as a safe place for its troops. Then Nixon ordered an invasion of that country. In an April 30, 1970 TV speech, he said that the US had respected Cambodia’s neutrality. That was a lie. The president had ordered secret bombings of that country for several months. Now he announced that sending in U.S. troops was necessary to win the war against North Vietnam. This time the Congress rebelled against the president’s actions using its constitutional power. The congress had not been consulted about either the Cambodia bombings or the decision to send in troops. In December 1970, Congress prohibited the use of funds to finance introducing troops into Cambodia or to provide U.S. advisers to Cambodia. In June 1973, Congress set August 15, 1974, as the date for the end of all funding for combat activities in Southeast Asia. In April 1975 the last U.S. troops left Cambodia and Vietnam.

Another example of US Congress and president conflict could be the US president support for the Contras in Nicaragua. The Contras were the enemies of the Sandinista revolutionaries who had overthrown Anastasia Somoza, …