The outbreak of a new legal software and tools on the market, whether it is a voice-integrated time tracking tools or virtual assistant software that can send notifications to clients from your device, these tools can cause lawyers, and law firms think genuinely about improving their firm’s reputation.
Some tools and software users are already adept in value streaming, the task of mapping out every lifecycle of a service or product to identify what activities add value to your firm or eliminate useless processes. The primary goal is known as Kaizen or the state of continuous improvement with less waste production.
To attain the state of Kaizen, all resources wasted from the value stream, from client generation, until your clients paid the fee and deposited it into your bank, it must be interrogated and identified, and then enhance or eliminate them from the firm’s value stream. This article will take a look at the legal service value stream component, as well as the value of call services like Direct Line – attorney call services.
Why do matter intake matters?
We all know thinking is hard and it takes time, and the legal business is a thinking game, whether you like it or not. Despite all the ruckus about the demise of hourly rates, what attorneys can provide to their clients is still dependent on the time they spend to develop and generate thought-based legal results.
The lawyer’s value
How much time lawyers spends on value creation? The answer is, not much. Based on the 2017 Clio Legal Trends Report, most attorneys are spending at most, two hours every day doing value-adding work. The extra six, non-value adding time are spent on administrative tasks like business development which consumes 33%, office administration consumes 16%, and configuring technologies cover 11%.
The data show that most lawyers are struggling with non-efficient matter intake procedures. The energy, time, and effort these processes take to filter and identify leads, follow-up on it, and convert them into paying customers. Investing in a good, systemic matter intake system that is integrated with the firm’s CRM or website and augment it by automation and AI or artificial intelligence, is one method to boost the statistics and improve your firm’s value-adding capacity.
Managing first impressions
With the popularity and rise of conversational platforms like web chats and social media platforms, your law firm’s matter intake system will increase both the first communication and the first client creation. everyone knows the platitude of first impressions. In this world, it means everything.
For lawyers that are looking for new business, it’s no different. Based on Clio Legal Trend Reports, in every three possible new clients, two clients will decide on choosing who to hire as a lawyer based on their first impression of them. Fortunately, legal technologies that ensure lawyers can take control of their first impressions with the help of enhanced matter intake now exists.
It will make following up and receiving important new customer notifications on all devices and customize the messaging to potential clients much more comfortable. It will give your law firm the best chance of getting client conversions. Having a state-of-the-art and new-client facing program will make you look more professional in front of the growing technology-driven workforce.
(To know more about the Clio Legal Trend Reports, visit https://www.clio.com/resources/legal-trends/2017-report.)
Getting value from waste
Most lawyers spend more time evaluating about getting rid of waste as they do with adding profit, and it is meant to include any activity in your value flow that is not adding productivity or service to what your client desires. The main idea is to be more creative with the leads, whether it is good or bad lead, and ingest it into your intake system.
You need to know how much new income streams can be accessed using an automated and systematic referral process. You need to remember that bad leads today can be a good lead in the future. Having a proper and orderly referral procedures, whether it is electronic or not, is an excellent way to connect with other lawyers or law firms, increasing your knowledge as well as improving client relationships.
The main idea is to explore more and to think about how matter intake can be used as a tool to convert waste into leads, and eventually, turn it into new job opportunities.