Current Economic and Marketing Trends That Will Shape the Next Generation

The primary purpose of our publication is to provide useful and effective information while at the same time providing an understanding of current trends in the marketplace, and then subsequently joining together these concepts into a meaningful conclusion to provide companies with an effective result. An effective outcome, from my perspective, is to purely think about the trends shaping our economy, and having the insight to project these trends into your sales and marketing strategy.

We continually look for new and innovative ways for companies to look beyond the daily scope of their business. First and foremost, consider the purpose. The operative word is “trend”, so let’s begin by providing a definition:

Noun: a general direction in which something is developing or changing.

Verb: change or developing in a general direction.

The most effective way to construct your plan is to immerse yourself into a profound appreciation of the economic landscape in America, and the trends shaping this landscape. In past publications, despite my overwhelming desire, I have steered clear of the political composition, unfortunately, as business executives, we need to consider the path we are headed and how we can intellectually capitalize on this potentially negative trend and transform it into a positive development.

Consider the media environment and broad message America has been digesting each and every day. Russell Brand, the world’s greatest intellect is a prime example. In a recent interview; he proclaimed that a ‘socialist revolution and massive redistribution of wealth is necessary in America, he believes in heavy taxation of corporations and an increase in punitive responsibilities for energy companies exploiting the environment. ‘ This is the rhetoric our young people are hearing and the message being embraced by the Obama administration and the liberal media. How ridiculous. Who is Russell Brand, and since when does a British comedian become an expert on the capitalistic revolution?

We need to begin by exploring the failure of our current president and political system. No world leader in history has made so many errors and provided so few options. The last five and a half years will shape our economy and business trends for decades well into the future. One failure after another is well documented: the economy, Benghazi, Solyndra, the stimulus package, health care reform, foreign policy, the national energy policy, partisan politics, social reform, the campaign to divide America through class warfare. Not to mention the fact that his administration has been and will be documented as the worst selection of cabinet members in history.

Abstract:

  • The federal debt as a percentage to GDP (Gross Domestic Product) has exceeded 100{512b763ef340c1c7e529c41476c7e03bc66d8daea696e1162822661d30dde056} in every year since 2007. See the graph below.
  • The number of people receiving benefits under the federal government has grown from 94 million people in 2000 to more than 128 million in 2011. This means that over 41{512b763ef340c1c7e529c41476c7e03bc66d8daea696e1162822661d30dde056} of the U. S. population receives at least one benefit.
  • A large portion of the American public have two kinds of income: (1) money they earn and

Bureaucracy – The Demon Controlling Our Lives

What is bureaucracy?

Bureaucracy is the administration of a set of rules that are used to run an organization or a government. The more rules that are created, the more people are needed to administer them, and the more complex the organization becomes. The administrators who create the rules are themselves part of the bureaucracy. In the case of government, the rules created are called laws. As a result of the proliferation of all sorts of requirements and laws in today’s society, life is becoming increasingly complex. Here are just some of the ways that bureaucracy affects us in everyday life.

Bureaucracy makes it hard to get a job.

These days to qualify for certain jobs one needs degrees, certifications, licenses, good references. Your background, credit history, medical records will be investigated. Even janitorial jobs require resumes. Besides all these requirements, many large companies are looking for someone who knows “everything” in his or her field in addition to being a “self-starter with excellent communications skills.” Most human resource departments don’t realize that the world is full of people and not “gods.” The successful candidate usually turns out to be a “friend” of a company bureaucrat or someone who is highly skillful at lying.

Bureaucracy makes it harder to do your job.

You may have been hired to do one thing, but in a bureaucratic system, “corporate” finds a lot of extra things to do to provide you with the additional skills or motivation they believe you need. There are those morning meetings, where everyone must get up and cheer the praises of the company and listen to endless discussions about the “bottom line.” Then there are the dozens of daily emails from “corporate” that require your immediate attention.

Everyone is being constantly rated, teachers are rated by students, sales associates are rated by customers, products like movies, books and articles are rated by the “stars” they receive from the public. It’s quite easy to get bad ratings if you’re a teacher who doesn’t entertain the students enough, or if you’re a salesperson who’s too technical for a customer, or if you’re a writer, writing about an unpopular subject.

Performance ratings also come from your supervisors. You get bad ratings when you fail to meet assigned quotas or other company requirements. These ratings can affect your salary and even be an excuse for your dismissal.

Bureaucracy makes life more complicated.

In the sixties, it took less than a half hour to purchase a car and drive off, now it takes close to a workday needed to fill out the paperwork before you can take possession of your auto. In the sixties you were able to afford to pay cash, now most cars are bought on credit. The credit checks and added government regulations make the purchase a much more complex procedure. It is also is more complicated and costly to own a car. There are all the licensing fees, the insurance, the air quality tests. Any small driving mistake can …

Fashion in the 1950’s

The 1950’s spawned a wide variety of original and distinctive styles, presented with a classic new age twist. For America, recently recovering from catastrophic tragedies related to the second World War, the 1950’s brought restored hope; a chance for a new way of life whose destiny would be decided by them alone. This metamorphosis of America was heavily represented by fashion.

Women especially dramatically altered the way they dressed and presented themselves; during the evolution of an increasingly liberated society, women began to favor casual, relaxed clothing over traditional dress rules and associated formality of previous decades. Some of the most admired new trends for women in the 1950’s included button-up sweaters with simple necklines, fitted blouses, and full knee-length skirts. However, the most prevalent fashion for women during this time was dresses. Most dresses were worn casually, and were accentuated with circle skirts, halter straps, or small collars. Evening wear dresses seemed soft yet daring, coming in many pastel hues and accompanied with bold ruffles, tulle trim, and dazzling velvet bows. The fitted evening wear of this period, which was usually sleeveless or strapless, was also emphasized with sheer silk.

Growing increasingly popular, the full skirts of the 1950’s needed some sort of support in order to maximize their look. To address this problem, Nylon petticoats were created exclusively to be worn in conjunction with full skirts to create fullness. Nylon was a favorable material because of its high quality and easy care wash. This fullness it created transformed the skirt who gave nothing more than a gentle swish, into a glamorous royal-like flutter. Another significant fashion of this period is the swing coat, developed in the last 1940’s by Jacques Fath. The silhouette of the swing coat was “designed perfectly to cover full skirts, and also ideal for the post war high pregnancy rate”. Another trend in the 1950’s was the “trapeze dress: a swinging dress almost triangular in shape and designed to be worn with low shoes and bouffant hairstyles.” The trapeze dress was later modified into a shorter baby doll tent style dress, which was popular in the next decade. Perhaps one of the most classic fashion garments from the 1950’s was Christian Dior’s H-line of 1954, which consisted of a slender tunic-style suit with a slim skirt. His other popular fashions during this period were his A and Y lines. Dior has long been a dominant force in the fashion world, especially in the 1950’s. His creative and usually voluminous garments gave women a more feminine touch. Another designer, Hubert Givenchy created a Parisian style dress in 1957 which he called the Sack. The Sack began the trend of straighter-waist dresses. Initially, it developed into the “fitted darted sheath dress and later into the loose straight short shift dress.”

Coco Chanel was another major fashion designer in the 1950’s. In contrast to popular full and flouncy skirts, Chanel began creating the boxy, now classic Chanel suit jackets and skirts in trimmed and textured tweed. The …

The ROLE of Language in National Unity

Language plays a very vital role in any human community-school, company, organization, group, home etc. the language of any human society tells a lot about that society therefore, it can be further emphasized that language and any human society are inseparable. In any human society, language occupies a very important seat, more than it appears to all. The functions of language in any human community include the following; expression of thoughts, political, administration, education, social, religious, legislation and so on.

We shall however be using Nigeria as case study. The aim of any human community is to have peace and unity, many nations of the world today are facing different degrees of conflicts, and Nigeria unfortunately is one of such countries. This paper is set to examine the role language has to play in attaining national unity in Nigeria. People have in the past expressed their various views about the meaning of language.

A lecturer of mine, Professor Fakuade.G. said and I quote,” language is the faithful mirror of the society” in other words a language is what shows the true nature of any society. This implies that what a language is meant to do in any society is to reflect to the world what that society is all about. The language of any society therefore should give us a perfect knowledge of what that society is all about this includes; the culture, beliefs, mode of dressing, marriage and every other sociolinguistic information about the society. Language is also supposed to be seen as the symbol of a nation just as the flag, Anthem, Currency etc. in other words, language is to be the window through which people can see into the society.

As viewed by Bamgbose, English is the language of integration in Nigeria, amidst the compounding complexities of Nigeria especially in relation to the language question, the only language that indexes the spirit of togetherness is English. This shows clearly that so far in Nigeria, English Language has played a very important part in keeping Nigeria together as a unified nation. Amidst our cultural diversities and differences in beliefs, English language has still played a great role in keeping Nigeria together and since it is the connection between the various ethnic groups that exist in Nigeria, one cannot but give that plus to English in keeping us together so far. Out of the over 500 languages that we have in Nigeria we still have a link and that link is nothing but English, this has served as the means of communication between the different tribes that are in Nigeria.

Of all the heritage left behind in Nigeria by the British at the end of colonial administration, probably, none is more important than the English language. It is now the language of government, business and commerce, education, the mass media, literature, and much internal as well as external communications. Bamgbose (1971)

As a Language of Wider Communication (LWC), English is used for phatic communion, ceremonial purpose, and instrument of …

Importance of Fashion in the Society

Fashion is one of the most important factors in terms of social interaction and status. People would often judge other people according to their clothing. From social gatherings to status groups, fashion is often the main theme in such gatherings. In the case of social institutions, clothes also define people. For example, students would not be able to go to class if they are not sporting the right attire. Bars and social clubs also have a policy in attires. If a person is sporting a type of fashion which is not allowed in the establishment, then that person would not be able to enter. In the workplace, offices also require their employees to wear the proper attire if they are going to work or if they would have a meeting. Since sporting the right attire is important, most people do not have the choice in clothes.

There are also other institutions that prohibit the use of casual clothing, for example, in terms of the hospital setting. Nurses, health coordinators and doctors need to wear the proper attire before they can work. Hospitals are all about hygiene and cleanliness. If there would be an operation, doctors need to wear sanitized scrub suits and gloves before having a surgery. Lawyers also need to wear suits and formal attires so that they would be distinguished when they would enter court. We can define the profession and status of a person through his clothing. Psychologists would also use the attire of a person in their diagnosis. People who are wearing inappropriate or dirty clothes may be defined as a person who has a problem. Hygiene and attires would be a great defining factor in terms of assessing a person and his background.

Imagine a world without the laws on clothes. People can just enter hospitals pretending to be doctors or nurses because everyone is wearing casual outfits. We would not be able to distinguish the profession and status of a person since everybody is sporting the same outfit. Cleanliness in the hospital would be removed because doctors can just enter and do any operation without changing their clothes. That is why fashion is important in our society. Fashion sets standards in professionalism and hygiene. Because of fashion, there is a decline in sexual harassment in schools and in the workplace. Men are not tempted to harass their colleagues because their co-workers are sporting the right outfit.

Fashion has set the social boundaries in the community. People would look distinguished and clean if they are sporting the right outfit. Children would look neat and tidy if they are wearing the prescribed attire when going to school. Through fashion and the use of the right outfit, we have improved the society. That is why people should always have some formal type of clothing so that they can be accepted by the society. Having the right attire when going to work would not only increase professionalism in the office but it would also improve the aura inside …

Petroleum Jelly – Facts Not Fiction

Myth: Petroleum jelly (Vaseline) used in hair and skin products is a dangerous chemical byproduct of petroleum or gasoline.

Fact: Refined USP Petroleum jelly is not the same as the "Petrolatum" defined by the Chemical Abstract System (CAS) definition found in the EPA Toxic Substances Control Act (TSCA) Inventory. This CAS number (8009-03-8) applies to an unrefined, heavy, waxy petrolatum material. In fact, United States Pharmacopeia (USP) white petroleum jelly is not a byproduct but is a refined and purified product of heavy waxes and paraffinic oils. USP White Petroleum Jelly surpasses the safety standards set by the FDA for use in food and cosmetics products as well as for both the European Union (EU) and Japanese Pharmacopeia Chemical Codes.

Myth: Vaseline or mineral oil when applied to the skin creates an impassible barrier plugging hair and skin pores (comedogenic).

Fact: There are no credible scientific studies that prove that Vaseline or mineral oil is in fact comedogenic (block skin pores). In reality, the term comedogenic was developed by the FDA to only classify substances that caused acne by blocking facial skin pores. Later, health and nutritional advocates attempted to extend this definition to include products used for the hair and body. However, the term "comedogenic" was never intended to be used beyond the original scope as defined by the FDA. Recently, new scientific studies have resolved the debate. Technical papers published in the Journal of Cosmetic Dermatology (May 24, 2005) and the Journal of the Society of Cosmetic Chemists (1996, vol. 47, pp. 41-48) demonstrated that white USP mineral oil (FG) and white USP Vaseline Do not block skin pores.

PJ and mineral are classified as "occlusive" moisturizers. In theory, occlusives reduce water loss from the skin by creating a hydrophobic barrier when applied over the skin. Ocular moisturizers diffuse into the intercellular lipid domains and herein lay their effectiveness. Published studies show that despite Vaseline exhibits what appears to be occlusive properties when applied to the skin it neither forms nor acts as an impermeable barrier but rather permeates slowly through the SC interstices, allowing for normal skin recovery.

In layman's term Vaseline PJ does not clog skin pores but slowly diffuses through the skin lipid layer and even assists the body in skin repair.

Myth: PJ is inexpensive poor moisturizer.

Fact: True, White USP PJ is an inexpensive product but on the contrary it is still the most cost-effective moisturizer used today in the cosmetic industry. Petroleum jelly at minimum concentrations reduces transepidermal water loss (TEWL) by more than 98{512b763ef340c1c7e529c41476c7e03bc66d8daea696e1162822661d30dde056} and is followed by lanolin, mineral oil, and the silicones, which are effective in the range from 20{512b763ef340c1c7e529c41476c7e03bc66d8daea696e1162822661d30dde056} -30{512b763ef340c1c7e529c41476c7e03bc66d8daea696e1162822661d30dde056}. Other substances such as beeswax, stearic acid, shea butter, jojoba oil, coconut oil, and sunflower seed oil TEWL values ​​are below twenty percent. …

Role of a Teacher in Society

The role of a teacher in society is both significant and valuable.It has far-reaching influence on the society he lives in and no other personality can have an influence more profound than that of a teacher. Students are deeply affected by the teacher’s love and affection, his character, his competence, and his moral commitment. A popular teacher becomes a model for his students. The students try to follow their teacher in his manners, costumes, etiquette, style of conversation and his get up. He is their ideal.

He can lead them anywhere. During their early education, the students tend to determine their aims in life and their future plans, in consultation with their teachers. Therefore, a good and visionary teacher can play a prominent role in making the future of his students while as a corrupt teacher can only harm his students much more seriously than a class of corrupt and perverted judiciary, army, police, bureaucracy, politicians or technocrats. A corrupt and incompetent teacher in not only a bad individual, but also an embodiment of a corrupt and incompetent generation. A nation with corrupt teachers is a nation at risk; every coming day announces the advent of its approaching destruction.

The importance of a teacher as an architect of our future generations demands that only the best and the most intelligent and competent members of our intelligentsia be allowed to qualify for this noble profession. It is unfortunate to find that generally the worst and the most incapable people of the society find their way into this profession. Anyone who fails to find an opening in any other walk of life, gets into this profession and recklessly plays with the destiny of the nation. An important reason for this is understood to be the poor salaries of our primary and secondary teachers which are no better than that of clerks. A large number of our teachers is , therefore, frustrated and disinterested.

They have to go for part-time jobs to meet their basic needs. Again, the teaching profession also does not enjoy due respect in the society. The primary and secondary teachers are particularly at a disadvantage. Their status is lower than that of doctors, engineers, advocates, civil servants; even lower than that of semi literate and illiterate traders. It would therefore require great commitment for an intelligent individual, however fond of education and training he may be, to forsake the career of a doctor or engineer in favour of teaching. Therefore, while selecting good teachers, it must be borne in mind that better opportunities,prospects and perks are offered to the teachers.

When we speak of good teachers it means that a teacher must be a model of faith and piety and should have a fairly good knowledge . A teacher should consider it his duty to educate and train his students and should feel responsible for it. He should feel that his students have been entrusted to him and he should avoid any breach of the trust the society has …

Tradition and Society – How a Culture Lives Or Dies

From the Latin word, tradere, meaning “to hand over” or “to hand down”, we derive the modern word, tradition. A tradition is something society finds intrinsically valuable — that is, of value in and of itself, and at the same time, standing the test of time.

Tradition has several elements:

  1. specific content such as music, dance, customs, laws, behaviors;
  2. persons charged with transmitting the content intact such as religious, secular or other leaders;
  3. recipients of tradition — the society as a whole

Content and Context

By its very nature, tradition has a social context. If it is central to a society, without it, the society disintegrates. Another way to say it is, tradition provides a particular society an awareness of its identity and the reason it exists. Tradition acts like a glue that holds a society together in peace, or a frame of reference within which to gauge behaviors of a society or its members.

Traditions are an inheritance, and cease to exist when they are no longer critical to the life of the society practicing them. Sometimes traditions are simply abandoned to the detriment of a society’s heritage and identity and must be reclaimed in some form to restore a lost or diminished identity.

Japanese director Yamada Yoji, when directing The Hidden Blade, referenced this point when he lamented the loss of certain gracious gestures and ways of thinking and acting that have disappeared from Japanese society at large through technological developments and Westernization. Directing period films brought home the need to preserve, at least in film, some of the ancient ways for the sake of the Japanese identity.

Transmission of Tradition

Tradition is not a dead and useless thing such as a bug frozen in amber, but rather is a living thing, which can be built upon and evolve. It grows organically from within as opposed to being imposed from outside. We cannot manufacture tradition any more than we can manufacture a star or a turtle or a tree. To attempt to transform a tradition fundamentally or massively as, for instance President Obama said he intended to do to America, is to kill it. We cannot turn a frog into a rabbit or a blade of grass into a cornstalk. And to attempt continually to change tradition trivializes all of what has gone before and those who handed it down faithfully.

Passing on the contents of any given tradition can be more or less successful, depending on the knowledge and dedication of those to whom the traditions have been entrusted. If no loyalty to the tradition exists in them, nor a sense of serious obligation, then the failure to pass on faithfully the tradition as given them results in a betrayal of the society.

D.Q. McInerny, Ph.D. Professor of Philosophy at Our Lady of Guadalupe Seminary wrote in the Priestly Fraternity of St. Peter Newsletter, May, 1999:

“The value of any tradition depends directly on the value of its contents, and its centrality to the society

Anger In Society Today

In this day and age, anger is a major player in every society. People are driven by anger, meaning that they do not have any self control and the decisions made by them are actually decisions made by anger. We could even go so far as to call society an ‘Anger Driven Society’, where everyone is prone to anger outbursts.

If we observe our society for a while, we may be astonished to see that even children and teenagers are prone to anger outbursts as well. They are turning their negative energy into negative ways by attempting suicide, substance abuse, getting involved in violent activities, drinking alcohol, and so forth. Anger management is an issue that faces people of all ages and backgrounds. This is evident by the number of adolescent and teen anger management programs that are becoming commonplace. There are even free anger management advice lines for parents with troublesome pre-school kids.

Stress is playing a greater role in life nowadays and the stressors are so many that one may almost feel incapable of coping with them. The result is that each and every person is in a potentially hostile mood and if their trigger point is just slightly pressed, they will go out of control. This is not an example of a healthy society, and we should seek ways and means of anger management to turn all our negative energies collectively into positive energies and protect the foundations of a peaceful society.

On a governmental level, every country’s officials are angry amongst themselves and everybody wants things to go their way. Religious leaders throughout the world can be as angry as anyone and they want to impose religion on everyone. But let’s also remember that no religion teaches it is correct to impose things on anyone or talk rudely to anyone, or deceive someone, or to steal from someone, or to cheat someone, or to hurt someone. I can go on and on with the list and it will never end.

Every one of us is subjected, I guess almost daily, to some situations in which we just get mad and express ourselves in a negative way and think that our anger will resolve the issue. We expect someone will be intimidated by our anger and will do what we want them to, but it does not happen like this, it is not normal and the general point of view is that such people are in need of strong anger management therapy.

Honesty and decency is the best policy, but today, it is very difficult for an honest and decent person to survive in such society, because an honest person cannot hurt or cheat anyone. They expect honesty from everybody else that they are dealing with and they reserve the right of getting angry and reacting to the situation, in which they are being deceived, but they do not lose their control and never forget their principles of anger management.

They will often use diplomacy and negotiation …

The Use of Ambulance Services in the Society Today

There are many situations that call for immediate or drastic medical responses or otherwise a person’s condition worsens. The ambulance service is essential in every society, in saving lives and provision of services that prevent occurrences of irreversible medical complications. Many ambulances operate from designated points like hospitals and other emergency control centers.

Some of the uses of such services include quick treatment and stabilization of casualties that lead to prevention of any mishap before getting to the hospitals. The provision of immediate and effective medical care can save a life or two and at times, it may lead to prevention of serious medical complications that may result from the emergencies that the patients are involved in. The medical crew and other persons on board get first-aid training. This makes them able to deal with situations like profuse bleeding, cardiac arrests, falls or crush injuries, among others.

The ambulances also facilitate the transportation of patients from a scene of accident to the hospital. This provides for the patients getting better and enhanced medical care that may be deemed necessary at that time. Ambulance services are also useful in the transferring of patients from one medical institution to may be a more advanced institution for more advanced treatment. Still on the transportation, the services are useful if a patient needs to be transported over long distances.

Another importance of ambulances is that they help in the provision of medical services to areas that may have been hit by disease out breaks or other serious health hazards. Another situation where these services are useful is the war zones. People get injured in war and so treatment and medical care is called for. Ambulance services can also be used in the evacuation of the injured from disaster stricken areas.…