The Influence of Bollywood on Hollywood Continues to Grow

Bollywood is the term given to movies in Hindi that are produced in Mumbai, India. It is a mixture of Bombay, which is what Mumbai used to be called, and Hollywood. For years, Bollywood cinema was largely ignored by the rest of the world outside of India and surrounding countries, but that is simply not the case anymore. Bollywood’s influence on Hollywood and other film making countries is now so strong that it can no longer be denied or ignored.

For years, the government of India forbade banks and other large investors from pouring money into film making, claiming it was not a real industry. Some aspiring directors who were fortunate enough to have some money would finance their own endeavors, but that was not an option for most. Instead, they looked towards smaller investors, which in some cases meant using crime syndicate money from underground gangs. The use of mob money to finance movies gave Bollywood a bad name, which is why so many in the western world dismissed the industry altogether for so many years.

In 2000, the Indian government finally lifted their ban on banks loaning money for films and recognized movie making as a viable industry. It didn’t happen overnight, but, after several months, some of the larger banks began investing in the industry, allowing Bollywood to distance itself from the illegal money. When this happened, more movies began production, and ticket sales and revenues shot to billions of dollars every year. Hollywood began to take notice, since some very influential filmmakers began to tell how past Bollywood films influenced their mainstream films.

One of the most famous directors to claim a Bollywood influence is Australian filmmaker Baz Luhrmann, who won acclaim for “Moulin Rouge” in 2001. The musical was wildly successful, and it was influenced by the song and dance numbers that permeate Bollywood films. “Moulin Rouge” was such a hit that it spurred a renaissance of sorts in Hollywood for musicals. In the next few years, musicals like the Oscar-winning adaptation of “Chicago,” “The Phantom of the Opera,” “Rent,” and “The Producers” were all made into mainstream movies that earned big box office revenues. “Moulin Rouge” was widely credited with spurring this musical revival, with Bollywood being the inspiration to bring musicals back to western movie theaters. This is arguably the biggest contribution that Bollywood has made to the movie industry.

Bollywood also has a big influence over the financial aspect of the film industry. Once the Indian government allowed banks to finance films, the executives of the banks saw how profitable the films could be. With low production costs and high ticket sales, the profit margin was through the roof on many films, and bankers recognized the potential of the industry. Soon, they began to not only invest in Bollywood, but in Hollywood as well. Director M. Night Shyamalan, a native Indian who was raised in the United States, got roughly half the financing for “The Happening” from Indian banks. This kind of …

How to Layout an Effective Palm Card Design For Your Political Campaign

The ultimate goal of your palm card layout and design is to deliver a candidate image and message that is clear and consistent to voters. Also called push cards, palm cards are an effective form of campaign advertisement. You should communicate your main talking points as well as background, education and such other relevant information all while being visually appealing to your desired demographic.

Designing a campaign palm card consists of several facets. First is the use of color. When ordering your push cards, remember to use the colors that are specific to your campaign. Red, white and blue are traditionally the most popular colors among political hopefuls, but if you have a pre-existing color scheme use those colors.

This leads us into our second design point; be consistent. Do not change your color scheme or election slogan halfway through the campaign. It is important to be consistent with all of your campaign materials in regards to color, font and style of design. When building a campaign image, or brand if you will, uniformity is key to accomplishing this successfully.

Third, choose palettes of colors that are complementary to each other. In the age of digital printing, voters expect to see full color printing, and an appealing palm card. Be creative with your color choices. Also make the text, especially your name, easy to read. Your name should be the first thing that the voter sees in respect to your push card. The font you select should be clear and large. Gothic and fancy script-type fonts should be avoided due to their lack of clarity.

The fourth facet of designing your campaign palm card is presenting your message. Make sure your message is clear and simple. Don’t confuse your voters by throwing legal jargon or complex phrases at them. Use simple words and concise sentences to get your point across. There should be a natural flow of information that is easy to follow. Remember, if the voter does not read your message, you have wasted your time and money.

Pictures are an essential staple to have on your palm card. It is important to have a headshot of the front on your palm card so your voter can put a face with a name. For local offices, this may be the only time the voter sees you. You might also include a nice family photo on your palm card under the family section. If available, include some action shots of the candidate in the community. Choose the best quality pictures available. Most printers will not accept anything less than 300 dpi at print size (4″ x 6″). If you are unsure about the terminology used here, your photographer or printer should be able to help you. Remember, a picture is worth 1000 words!

There are many layout and design options available when designing your push card, but you must take your quantity of information into account when deciding which layout works best for you.…