So, What Is This Thing Called Edumarketing?

We Live in a Society driven by information. Information provides the building blocks upon which knowledge is constructed. Today, knowledge is the real currency of business-the stimulus that drives our economy and thus our livelihoods.

Two of the most revered thinkers of the past 100 years, Peter Drucker and Philip Kotler, were clear in their characterization of the contemporary business environment. That is, we now live in a knowledge society.

Peter Drucker noted this transformation in his book The Post Capitalist Society, exhorting, “That knowledge has become the resource, rather than a resource. Further, “This fact changes-fundamentally-the structure of society.”

According to Kotler “the passage from an Industrial Economy into an Informational Economy is introducing new considerations that question the suitability of conventional marketing thinking in developing today’s and tomorrow’s marketing strategies.”

Why Edumarketing?

The past ten years have seen tremendous tumult in the field of marketing. We live in a media-rich world in which information bombards us from all angles. In his compelling book, Influence: The Psychology of Persuasion, Robert Cialdini states, “You and I exist in an extraordinarily complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet.”

These views suitably describe the world we live in, where information and knowledge are central to our existence. The advent of computers, the Internet, wireless communication, and other technologies are presenting new opportunities for marketing practitioners.

One of the areas is that of partnering with customers, both business-to-business and business-to-consumer, to create a learning experience in which the customer learns-both how to better define their problem and how to best solve this problem.

In this new reality, it’s the customer who, for the most part, runs the show.

Customers are using technology to learn about the company behind the product and services they purchase along with dissecting every element of the product via self-education-and that fundamentally changes everything.

Capturing the customer’s attention is no longer possible by simply putting your message “out there.” An emphasis on knowledge creation calls for bold changes.

What has to change? The way you communicate.

The fast pace of today’s marketplace-whatever your industry-has changed the way customers want to do business. Marketing has become less about pushing messages out to people, and more about empowering them to make informed purchase decisions.

Rather than engaging in a manipulative process, marketing communicators should look to inform and educate potential customers, providing them with insight and information they need to make an intelligent decision. Doing this is the new way of building customer loyalty.

This paper discusses a new method of understanding and influencing the customer through communications that inform and influence. This method is called edumarketing.

Edumarketing is the activity initiated by a company that is designed to influence changes in knowledge, skills, or attitudes of customers-whether individuals, groups, or communities.

Cognitive psychology, and particularly research dealing with how people learn, tells us that people use existing perceptual filters and mental representations when making decisions.

Numerous studies verify that thinking …

A Security Guard’s Work Environment: What Should You Expect?

The Federal Bureau of Labor Statistics (BLS) tracks numerous types of data about various occupations; this includes information on work environments. For many jobs, the work environment is relatively consistent; security officers, however, have to face a wide variety of settings and be able to adjust and function in each of those.

In fact, security guards have one of the most diverse job environments of any industry. While a teacher generally practices her craft in the classroom, a logger works in forests and a surgeon rules the operating theater, just about any building or location could need a guard. Schools, malls, casinos, hospitals, nuclear power stations, courthouses and airports all need varying levels of protection.

In its official category of “Security guard and gaming surveillance officer,” the BLS counts both private security officers and ones that work for the government; however, the agency makes a distinction between them and police. The main difference between the two is that police are always government employees and have the power of arrest, as well as a much more stringent training requirements.

The BLS identifies several industries that employ the greatest number of security personnel. In 2012-13, over half worked in “investigation and security services,” while government employed 9 percent, 6 percent worked in education facilities, both public and private; 5 percent were in accommodation and food services, and 4 percent protected hospitals.

Transportation security screeners and other security personnel provide services in transportation facilities such as airports, train stations and sea terminals; they work for the federal government.

Gaming surveillance officers work at casinos and other gambling institutions; for that reason, this is an occupation that only exists in jurisdictions where gambling is legal. While many in gaming security work in observation rooms and maintain surveillance with cameras, others patrol the floor in order to quickly respond to incidents. Gaming security officers are, as a rule, more highly paid than generic security guards, with an average wage premium of $7000 per year; however, they also face a higher than average rate of injury.

The work isn’t generally challenging physically, with long periods of little activity. Security officers either man a station for the duration of a shift or make rounds inspecting a facility. Both situations require most officers to be on their feet for long stretches of time, which is something to be taken into account if you have lower back pain or other health issues that could be exacerbated by standing or walking.

However, in case of theft, burglary, altercations or other incidents, a guard will be required to confront a potentially volatile or violent situation, in which case they should have both the personal skills to defuse a situation peacefully if possible, and the physical fitness to deal with a threatening individual if the former doesn’t work. This is why states require security officers to undergo training and certification, although it varies – while Florida, for example, mandates 40 hours’ training, a Connecticut security guard license only requires an 8-hour course.…

The Building of President Trump’s Border Wall

What Does Donald Trump Say About Mexicans?

Since the first day of his campaign back in June 2005, Donald Trump has been recorded several times making racially charged statements. His first speech labeled Mexican immigrants as criminals and rapists. He went further to claim that they bring drugs and crime. In the few weeks that followed, he labelled the Mexican immigrants as killers too. A few months down the campaign trail he claimed that the whole Mexican immigrant menace was part of a larger conspiracy by the Mexican government to send their bad people over the border so that the burden of rehabilitating them falls on the shoulders of the US taxpayer. Around August 2005 Trump ejected Mexican American journalist Jorge Ramos who challenged him on his immigration platform. Trump ordered him to sit down and go back to Univision, right before the suited security detail marched Ramos out of the room. Trump drew a lot of controversy when he suggested that a federal judge who was presiding over the Trump University fraud case would give a bias ruling based on his Mexican heritage.

How Necessary Is Donald Trump’s Wall?

The building of president Donald Trump’s wall became a reality on November 8th. Trump believe that a wall along the US and Mexican border will stem in the tide of undocumented immigrants flowing in through the southern border. Trump believes this recent immigrant tide are people coming to live off government subsidies or engage in criminal activity. He goes further to say that some are here to compete for high paying jobs at the expense of the American worker, His critics opposed against this project argue that Trumps arguments are based on assumptions and not facts.

Pros and Cons of Building a Wall between Us and Mexico

Pros

· Illegal immigration will greatly reduce or stop altogether. This might check some of the illegal activities that are brought about by it such as human trafficking and drug dealing.

· Border patrols will be much easier.

· The America public will feel much safer.

· The US economy is in no position to accommodate them. It’s averaged that the immigrant household receives $24721 of government welfare benefits while their annual taxes account for only $10,344.

Cons

· The estimated cost of building the wall is far higher than what Trump is suggesting. It is Americans who will bear the tax burden for building the wall.

· The wall will pass through regions that are full of immigrants.

· Illegal immigration will still remain a big challenge. The wall will symbolize racism and discrimination.

How Will Donald Trump’s Wall Affect Mexico and U.S Relations?

A growing rift has developed between Mexico’s Enrique Pena Nieto and Donald Trump as we could see by the Mexican president cancelling his scheduled trip to the US. Despite the Mexican president categorically saying that it will not pay for the border wall Trump keeps on insisting it will do so. Such contradictions put the Mexican president on …